Election Advertising Campaign as a tool for Opinion Building of voters of Lahore: An Analytical Study of Daily Jung & Nawa-i-Waqt


  • Muhammad Khalid School of Creative Arts (SOCA), University of Lahore, Lahore.
  • Syed Ali Raza Hassan Ph.D. Scholar, School of Creative Arts (SOCA), University of Lahore.




Electoral Behavior, Political Activities, Political Advertisement, Psephology


This study aims to discuss those factors that influence the electoral behavior of voters when they are exposed to manifestation of political activities. The study further explores the correlation between the political advertisement and voters’ behavior. Although voters’ behavior is influenced by the factors such as caste, race, language, class, ideology, religion, and family terms, but political ads play more vital and decisive role in this regard. The relevant data was gathered from the inhabitants of Lahore through a questionnaire which was distributed among 123 respondents. The findings reveal that voters are mobilized by the political ads given in the newspapers such as “Jung” and Nawa-i-Waqt frequently.


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How to Cite

Khalid, M., & Hassan, S. A. R. (2023). Election Advertising Campaign as a tool for Opinion Building of voters of Lahore: An Analytical Study of Daily Jung & Nawa-i-Waqt. Pakistan Journal of Social Sciences, 43(3), 441-457. https://doi.org/10.5281/zenodo.8425201