Effects of Television on Women in Punjab, Pakistan

Abstract

The development of television is one of the dimensions of technological advances that have a certain influence on the social spheres of an individual. Due to easy access, minor cost and an enormous interest of TV viewership for entertainment purposes have produced the rapid development of television all over the globe. Television has become a constant feature in the family circle over the past few years. The basic goal of this study is to discover the effects of television on women in province of Punjab. In this study, survey method has been applied to obtain data from large representative population. The findings of the research study indicated that most of the respondents negated the point of view that due television viewing their domestic responsibilities like cooking cleaning, taking care of children is affecting. As well as social interaction is concern most respondent negated that television viewing is decreasing their interaction with relatives, neighbors and family. But on the other side they were quite agree that due to television exposure their interaction with friends is decreasing. Most of the respondents negated this point of view that television is decreasing their participation in social activities like wedding, engagements and birthday functions. It was also explored that personal appearance is also being affected due to television exposure. Furthermore, TV as a source of political socialization, majority shared their views that due to television exposure political socialization is increasing.