Towards Green Banking in Pakistan: Problems, Players and Prospects

Abstract

The concept of green banking in the modern banking industry is associated with the provision of environment-friendly banking services and financial products through environment-friendly banking operations and infrastructure. It can be referred to as sustainable lending, and depository products and services provide by banks through sustainable banking operations and infrastructure. The purpose of this study is to investigate the issues and challenges in the planning and implementation of green banking in Pakistan. An exploratory qualitative research design is used to postulate the theoretical model relating problems, key players and prospects regarding the implementation of the green banking industry in Pakistan. Further studies are needed to empirically examine the issues and challenges signified by the study. The proposed model and relationship will significantly contribute toa better understanding of the transformation of conventional banking into sustainable/green banking products and practices.