Khan FA, Ahamd M, Quddoos MU, Hanif F. Two Sides of a Coin: Connecting Utilitarian Shopping Value to Online Purchase Intention and Brand Experiential Satisfaction through Mediation Process. PJSS [Internet]. 2022Jun.30 [cited 2026Oct.11];42(2):381-403. Available from: http://pjss.bzu.edu.pk/index.php/pjss/article/view/1096