Can Employee’s Green Creativity be nurtured? Clarifying the Roles of Green Employee Engagement and Green Self Efficacy: Proximal and Distal Effects of Green Human Resource Management Practices

Abstract

The creation In persuasion of green agenda, firms are now taking an active part to create pro-environmental behavior within employees via Green Human Resource Management Practices (GHP). Many scholars agreed to the fact that there is a need of implementing GHP properly as this way; a better green outcome can be achieved. Therefore, the present study aims to examine whether GHP affects green creativity and ultimately the green performance of employees in the presence of green factors i.e. green self-efficacy and green engagement in terms of environmental sustainability. The proposed model highlighted the role of green self-efficacy and green employee engagement as two important mediators in the relationship between GHP and green creativity. A framework is developed in the light of previous literature and is evaluated through AMOS-22 and SPSS-22 software. The study adopted a convenience sampling approach and collected data from the respondents in the context of the telecommunication industry. Lastly, the implications, limitations, and future recommendations have also been discussed at the end of the paper.