Influence of National Culture on Consumer Necessities and Luxuries of Pakistani Consumers

Abstract

The aim of this research paper is to find the influence of the demographic factors on national culture and the influence of national culture on consumer necessities and luxuries of Pakistani Consumers. The study was set within the consumption context of Pakistani consumers. First a review of demographic factors and national culture is provided. Then the model is tested through SmartPLS and SPSS. It was observed that education and monthly income is significantly influencing the national culture of Pakistani consumers. However, the necessities are not but the luxuries are significantly influenced by the national culture. This research is helpful for the business organizations that deal in the consumer products in the aspect of distinguishing the consumer products into necessities and luxuries. The value of this paper is in clearing up some of the ambiguities about the relationship of demographic factors and national culture of Pakistani consumers and their association with the consumer necessities and luxuries.