Socioeconomic Determinants of Digital Technology Adoption: A Case Study of South Punjab, Pakistan
DOI:
https://doi.org/10.5281/zenodo.12623152Keywords:
Digital Access and Availability, Digital Technology Usage, Digital Technology AdoptionAbstract
Purpose: The study explores the intricate relationship between socioeconomic and demographic factors and the adoption of digital technology, particularly focusing on the pervasive influence of the digital technology in contemporary society.
Design/Methodology/Approach: The study introduces three digital technology usage (DTU) models, which emphasize the significance of digital access and availability, adoption decisions, and adoption behaviors. The initial model employs a binary logit-model to examine digital access and availability, while subsequent models assess digital technology usage duration to delve into adoption decisions and behaviors.
Findings: The results indicate that out of the socioeconomic determinants of digital usage, education, age and income are the most crucial factors that impact the use of the digital technology. Similarly, digital affordability, ownership of digital devices and digital skills are important factors that impact the duration of usage.
Implications/Originality/Value: the study uncovers the impact of socioeconomic determinants on digital usage, adoption decisions, and behaviors.
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