Analyzing the Governmental Web Portal and Searching for Policy Implications: Customers and Contents

Abstract

Web portals have been purposefully operated by the most governmental
organizations to provide online public services and also have
developed into virtual requirement for Web-based government access.
Well developed web portals should be rational virtual spaces that get
benefit of the interactive nature of the Internet to facilitate discussion
and information sharing among the concerned. In order to evaluate
whether the web portal of the government organizations may be welldesigned
or not, this study tries to introduce the Web server log file to
find out customers (who are they?) and contents (what are they
interested in?) through the case of Ministry of Culture and Tourism
(MCT) of South Korea. Analysis indicates that the contents of the MCT
of South Korea web portal should be fully provided and reflected in
design of the Web portal. MCT should be responding the changing
environment, through understanding the fact that who they are and
what they are interested in.