Role of Social Networking Media in Political Socialization of Youth of Multan

Abstract

In this modern era, most of the politicians and political parties have started to use social networking media for their campaigns, promotion of ideology and to get the support of masses. On the other hand most of the social networking media users are also using this avenue for politics. Hence the main reason of the study is to find out the role of social networking media in political socialization of youth of Multan, Pakistan. So a survey method is employed to collect the data from the youth of Multan who are the users of social networking media. Findings of the study suggest that the social networking media has great influence on social and political learning of its users.