The Impact of Work Social Support on Firm Innovation Capability: The Meditational Role of Knowledge Sharing Process and Job Satisfaction and Moderating Role of Organizational Trust

Abstract

This paper investigates whether social support at workplace, organizational trust, knowledge sharing process and satisfied employees enable the firm to improve innovation capability. Using cross sectional data and analysis shows that the work social support, organizational trust, knowledge sharing process and job satisfaction are not only significantly associated with each other but it also enhanced the innovation capability of firm. Our sample comprised 534 employees working within banks situated throughout the Southern Punjab, Pakistan. The practical implication is helpful for top management of banking industry who wants to make their firm capable to innovate.