MEHMOOD, K. K. .; ZAFAR, H. . Effect of Strategic Orientation on Competitive Advantage: Mediating Role of Innovation. Pakistan Journal of Social Sciences, [S. l.], v. 39, n. 3, p. 945-957, 2021. Disponível em: https://pjss.bzu.edu.pk/index.php/pjss/article/view/718. Acesso em: 18 jan. 2026.